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This affiliate marketing secret is going to focus on your ad relevancy particularly when dealing with PPC campaigns….If you follow the advice here, your minimum bid prices will decrease while your click through rate and conversions will increase.

The biggest mistake most marketers make is thinking that choosing the right product is there key to success….You could have the best product ever invented, but you must find the customers that need that product.

You must find reletive keywords that target the right market that are in the buying mode….If you think “plasma TV” is a good keyword because it gets lots of searches, you are going to learn a very expensive lesson.You must learn this affiliate marketing secret immediately.

Your audience will not be very targeted and most will just be browsing, not buying….Now, if you tried something like “vizio hd1120 plasma tv” you are targeting a audience that already knows what they want and are just looking for a place to get it.

Your traffic will be only a fraction of what you would get using the term “plasma tv” but that traffic will be in the buying mode and equal a lot better return on investment.

The key to success with PPC is having highly relevant keywords that are tightly grouped into relevant adgroups. Again, if you want to be successful using paid advertising, you must understand the importance of this affiliate marketing secret.

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Posted by: Dustin -

2 comments for “Affiliate Marketing Secret|Understanding Relevance”

.1

Hey Dustin,
Pretty good info. I lost a small fortune when I first tried PPC with google adwords. I went ahead and bought the beating adwords book and working my way through it now. Never thought about some of the stuff it talks about.

April 1st, 2008 at 4:11 pm
.2

Dustin,

Good post. I have to explain to my merchant clients all the time that the difference between a good PPC affiliate that is worth allowing to big on your terms, and a bad one is that the good PPC affiliate (the professional) knows the terms that will generate the sales as opposed to the terms that will generate the empty traffic.

Thanks for posting on my blog :)

God Bless,

Wade

May 12th, 2008 at 5:02 am

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